In this Web-exclusive piece, these five agency innovators (click here for full profiles) share additional thoughts on innovation and its importance in the PR industry.
Agency Innovators
Todd Defren,principal, Shift Communications
Judith Harrison, VP of HR for Constituency Management Group
Paul Rand, president and CEO, Zocalo Group
Sabrina Horn, president, The Horn Group
Peter Verrengia, president and senior partner, Communications Consulting Worldwide, Fleishman-Hillard
PRWeek: What companies do you think really demonstrate innovation from a communications standpoint? Why?
Todd Defren: This isn’t because they don’t exist, but I don’t ...