What does your company do? What are its media goals?
Ed James: Cornerstone is a marketing company based in New York. While we have outside clients, in this case our goal is to demonstrate the unique music-based branding campaigns Cornerstone has been running for high-profile clients such as Nike, Converse, and Caress.
The New York Times is a major hit, but what made it a good target for Cornerstone? How did you reach out to the reporters/editors there?
James: ...