Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PRWeek Agency Excellence Survey was how poorly PR firms fared when their clients were asked what type of agency they would hire to implement a digital strategy.
Perhaps predictably, respondents were most interested in tapping a digital/online specialty firm (34%). But in the race for second between ad (17%), direct marketing (16%), and PR agencies (13%), PR fared the worst.
It's time to change that ...