Skills, responsibilities, and compensation change each step of the way as PR professionals climb to the top of the agency ladder
PRELIMINARY
0-3 yrs
Asst. account executive
Account coordinator
Account executive
A broad education of the basics defines the first stage of an agency career.
Writing. Proficiency in spelling, grammar, structure; can write news releases, articles, video scripts, speeches, proposals.
Media relations. Understand the needs of mainstream and non-traditional media outlets, how to place a story, relationship building, agency/client history.
Research. Basic knowledge of data collection and ...