By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.

The best way to describe 2008 is that it was a tale of two halves. The first six months of last year provided many firms with unprecedented growth and opportunity, as companies and organizations looked to the PR industry for a confluence of social media, green marketing ...