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Agencies team up to attract clients in digital lifestyle

ANDREW GORDON

August 19, 2002

SAN JOSE, CA: The Hoffman Agency and Creative Strategies haveteamed up to develop and communicate strategies for digital-lifestyleclients.

An amorphous term, "digital lifestyle refers to the integration ofdigital technology into a person or company's way of life. And withdigital cameras and mp3 players flying off store shelves, and Apple andMicrosoft touting their own leadership roles in the digital domain,Hoffman and Creative ...

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Agencies team up to attract clients in digital lifestyle

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