WASHINGTON, DC: BBDO New York, Edelman, and FoodMinds, were hired to support a $50 million consumer educational campaign for the Grocery Manufacturers Association (GMA) and Food Marketing Institute's (FMI) Nutrition Keys front-of-pack labeling system, following a competitive review.
The 12-month campaign is expected to build awareness and teach the use of the Nutrition Keys icon, as well as educate consumers via point-of-purchase strategies, advertising, and digital and social media, said Sean McBride, VP of communications and marketing for GMA. The association ...