As the newly re-elected president and lawmakers confront the so-called fiscal cliff in Washington, some corporations have cut back their marketing and PR budgets, citing that and other political and economic factors.
Still, agency and holding company executives tell PRWeek they are optimistic the US economy will regain its footing and clients will hold steady with budget increases planned for next year.
In its third-quarter earnings statement, Paris-based Publicis Group CEO Maurice Levy said his holding company “saw a ...