Should Facebook officially lower or eliminate its age restrictions, it will be faced with developing and communicating a privacy-focused strategy that ensures a safe environment for its new users. Brands, in turn, will need to adjust communications strategies to include Facebook.
As of now, the way brands engage with the under-13 demographic is on social networks such as Everloop, Yoursphere, Kidsocial, and Poptropica. Embedded with strict parental controls, the sites are continuously partnering with brands to engage ...