NOVI, MI: A new full-service PR firm, After50 Marketing, has launched with the expressed purpose of targeting baby boomers and senior consumers.

After50 is the sister company to Marketing Renovations, a marketing strategy, design, and PR firm with offices in Detroit, New York and Washington. The firm will specialize in services for professional healthcare, adult living, legal, financial, and other areas targeted to this demographic. Some of its clients are financial services firm Seger Elvekrog and Elder Law Solutions.

“About a year ...