COLUMBUS, GA: Insurance provider Aflac has launched an integrated campaign the will focus on the differences between Aflac insurance and traditional medical insurance.

The campaign includes a tie-in with the upcoming Disney/Pixar film, UP, a new page on Facebook, and enhanced Web sites, as well as advertising.

Aflac sends cash benefits directly to policyholders to cover expenses such as groceries and childcare as well as medical bills.

“The key message, and what we're hoping to achieve with ...