When insurance company Aflac learned that one of its district managers Steve Karas had donated bone marrow that saved the life of 3-year-old Matthew Welling, the company's corporate communications team decided it was a great opportunity to highlight the importance of the National Marrow Donor Program.
Laura Kane, VP of external communications, saw an opportunity to tie Aflac's message points with the program since it had recently introduced a product that helped cover out-of-pocket fees for bone marrow registration, which ...