Client: Aflac (Columbus, GA)
PR agencies: PainePR (Los Angeles); Kaplan Thaler Group (New York); and Digitas (Boston)
Campaign:Aflac Turns a Black Eye into a Beauty Mark
Duration:March 11-April 28
Budget:About $150,000

Supplemental insurance provider Aflac was dealt concurrent blows in early March. First, the March 11 tsunami hit Japan, which represents 75% of Aflac's revenue. Then comedian Gilbert Gottfried, the voice of Aflac's duck, tweeted offensive remarks about Japan. Ties were severed with him on March 14, ...