The key to connecting with Muslim Americans, finds Tanya Lewis, is respecting their unique qualities while recognizing the similarities to other US consumer markets.
One look at the American-Muslim demographic will reveal a young, educated, affluent population that's both highly loyal and eager to be engaged by US companies. Yet, the market is basically untapped.
Research conducted by Pew Research Center, Ogilvy Noor, an Islamic branding consultancy, media research and advisory firm DinarStandard, and other organizations has begun to ...