Aeve Baldwin took an unlikely path to music journalism. Burned out as a patent lawyer in Tokyo, she held random media jobs before being picked to head Relix by her friend who'd just bought the magazine. Baldwin revitalized it, taking its subscriber base from 1,300 to 80,000 during her tenure.
PRWeek: To what do you attribute the increase in readership?
Aeve Baldwin: The magazine filled a sort of need for some people. It's really a magazine for the music fan. And it's ...