The AeroBalloon leverages blimp technology and can carry up to five passengers to a height of 500 feet. The company sought to position itself as the premium way for stadium advertisers to reach consumers.

"Our goal was to introduce the AeroBalloon as an advertising or promo tool while captivating everyone's eyeballs," said Doug Hase, founder of AeroBalloon.

Idea: By launching the AeroBalloon at the Major League Baseball All-Star Game in San Francisco, the company hopes to show stadium advertisers that they ...