SAN ANTONIO, TX: Washington, DC-based Center for Science in the Public Interest (CSPI) has hired Interlex to create media campaigns focused on reducing the consumption of sugary drinks, and increase awareness of its negative impact related to obesity, diabetes, and other health problems.
"In November 2009, Interlex was approached by Goddard Claussen, an agency hired by the American Beverage Association, to work on a campaign against proposed taxes on sugary drinks for the ABA," said Rudy Ruiz, CEO of Interlex.* "That ...