Radio interviews
How do I prepare spokespeople for an adversarial radio interview?
It is certainly safer to place a client on a non-confrontational radio talk show, but sometimes an adversarial radio interview is necessary to reach a large or specifically targeted audience.
“These interviews, where the interviewer poses provocative or challenging questions, can be intimidating,” says Richard Strauss, president of Strauss Radio Strategies. “But if guests are prepared, they can come out strong and effectively impact the listeners' ...