WASHINGTON: AdvaMed, the trade group for the medical technology industry, kicked off a campaign that aims to reinforce policymakers' understanding of the role that medical innovation plays in the healthcare industry and the US economy.

The campaign, called “Medical Technology. Life Changing Innovation,” targets policymakers and regulators in Washington, said Wanda Moebius, VP of policy communications at AdvaMed.

She added that while innovation has always been part of AdvaMed's communications, the campaign allowed the organization to ...