SAN JOSE, CA: Adobe Systems is publishing results from its most recent campaign to demonstrate the value of marketing.
The initiative, which includes PR, marketing, advertising, and research, will continue over the next three months and feature five stages. Its goal is to dispel myths about marketing and prove the discipline's value.
Edelman, AOR for the technology company, is handling PR for the campaign. The agency's Edelman Berland research unit conducted a study for Adobe that found the marketing profession ...