PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.
In the spring, the company activated “Adidas is All In,” which brought the Sport Performance, Originals, and Sport Style sub-brands together for the first time in one campaign.
The Originals received such great feedback from consumers during the project that the company decided to further promote the brand as part of its “unique” back-to-school initiative, said Kelly Olmstead, director of marketing for Adidas America, sport style ...