LONDON: German sports giant Adidas is reviewing its largest UK consumer PR account, which is worth over $330,000 in annual fees and spreads across all sports.
Adidas has received credentials from six agencies and has shortlisted four of them: The Red Consultancy, Burson-Martseller, Freud Communications and incumbent agency Hill & Knowlton.
H&K began working for Adidas five years ago on a project to promote Adidas 'Predator'soccer boots in the run-up to the '94 World Cup. Its brief has since expanded ...