PORTLAND, OR: Adidas has launched a global campaign to educate consumers about the newest innovations in its “Energy Boost” running shoe collection.
The sneaker, which will hit stores around the world on February 27, was introduced to the media last week at a launch event in New York. More than 400 press outlets from nearly 30 countries attended the event, said Lauren Lamkin, head of PR for Adidas America.
She said the objectives of the “Introduction of Boost” campaign are to showcase ...