Client: American Diabetes Association (Alexandria, VA)
Agency: Mullen (Boston, MA)
Campaign: Diabetes Alert Day
Duration: March 27, 2012 – April 27, 2012
Budget: $31,500

American Diabetes Association (ADA) and AOR Mullen have made social media engagement a priority. Ending 2011, ADA's Facebook following was about 140,000. For this year's Diabetes Alert Day (March 27), the team put the ADA's Diabetes Risk Test on Facebook and emphasized getting that audience to take it and share it across ...