ALEXANDRIA, VA: The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes. The three-year account, which includes PR and ads, has a budget of about $1 million each year, according to Larry Hausner, CEO of the ADA.
The Alexandria, VA-based nonprofit conducted market research in 2008 and found that many people do not understand the seriousness of diabetes, including those who have the disease, Hausner said. He added ...