ALEXANDRIA, VA: The American Diabetes Association (ADA) launched a campaign November 2 to raise awareness about the seriousness of diabetes with the general public.

The association is using media relations, blogger outreach, social media, PSAs, events, and partnerships to address the public's lack of understanding about diabetes for its ongoing “Stop Diabetes” effort, said George Huntley, chair of the ADA.

“It's a multi-faceted campaign that was designed to raise awareness and get people moving and activated on ...