NEW YORK: Ad revenue for b-to-b publications is rising, found a Business Information Network report for June 2005.
The report shows that combined revenues for the first six months of this year are up 3.6% compared to 2004. The biggest gains were in the government category and in the banking, financial, and insurance category, with 18.9% and about 15% gains respectively.
The increase in revenue also resulted in additional editorial pages, with 8.7% among government publications and 8.2% in the financial ...