ROCKVILLE, MD: The Ad Council and the US Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ) have launched a multimedia Spanish-language campaign to encourage Hispanics to talk with their doctors and be informed.
The initiative, called "Conoce las Preguntas," or "Know the Questions," includes a national public service ad campaign spanning television, radio, print, and online. The effort, said Ellyn Fisher, VP of PR and social media for Ad Council, is based on recently released AHRQ research showing ...