WASHINGTON: The Advertising Council has selected Environics Communications to develop social media outreach for its lead poisoning prevention campaign.
The Ad Council, a non-profit organization focused on public service campaigns, hired Environics to support its “Lead-Free Kids” initiative, which was first launched in April 2010. The agency will be responsible for expanding the campaign into social media outlets for the first time by developing outreach through Facebook, Twitter, and YouTube, and coordinating online advocacy efforts with other organizations.
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