CANNES, FRANCE: Advertising agencies won the Grand Prix and the majority of the Gold and Silver awards at the Cannes PR Lions on Monday, with the top prize going to JWT San Juan.
JWT won the Grand Prix for its “The Most Popular Song” campaign for Banco Popular de Puerto Rico, which focused on improving the bank's image by putting the country's economic situation in a more positive light. Since 60% of the Puerto Rican population lives on government assistance, ...