Company: Acura (a division of Honda)
Campaign: Acura's Thor campaign
Agency mix: rp& (creative, media, and lead agency); Genex (Web); Syndicate Media Group (PR)
In-house team: Steve Center, VP of national marketing operations for American Honda Motor Co.; Susie Rossick, brand manager, Acura national advertising; Rick Tablan, assistant manager, Acura national advertising; Gary Robinson, manager of PR, Acura; Alison Sobkowski, senior administrator of PR, Acura
Acura is shaking up its marketing approach with one of its first ...