Following last week's third annual European Summit on Measurement in Lisbon, the top four measurement priorities have been revealed to help agency and corporate practitioners shape the future of PR research.
Nearly 200 global PR practitioners, corporate executives, vendors, and worldwide industry organizations from 30 countries came together at the conference last week to discuss the best techniques for measuring the value of PR, including sales and corporate reputation.
Delegates created the "Measurement Agenda, 2020," which will be used to implement the Barcelona Principles ...