IOWA CITY, IOWA: ACT, the nonprofit standardized testing organization, has hired Ogilvy PR to help reshape its image from a college readiness assessment company to a more consumer-centric focus.
The 50-year-old company has launched a multi-year outreach effort with the help of the WPP agency that targets stakeholders including students, parents, and administrators; federal, state and local officials; and the media.
The work encompasses traditional media outreach and social media spanning ACT's website, Facebook, and LinkedIn.
“The new position is to go from being known as a testing ...