Client: Illinois division of the American Cancer Society (Chicago
PR Agency: Cramer-Krasselt Public Relations (Chicago)
Campaign: American Cancer Society Chicago Marathon promotion
Duration: July 2009
Budget: pro-bono services with about $1,000 in hard costs, including a social media release
The 2009 Chicago Marathon, which occurred on October 11, sold all of its runner slots by the end of April, but various charity organizations had additional slots available. Cramer-Krasselt Public Relations (C-K PR) stepped up in July to help the Illinois division ...