According to American Cancer Society (ACS) statistics, secondhand smoke is the third-leading preventable cause of death in the US and causes an estimated 3,000 lung cancer deaths a year among nonsmokers.
In an effort to curb these startling figures and pass a comprehensive smoking ban in Chicago's workplaces, the ACS, Illinois Division, turned to Carolyn Grisko & Associates (CG&A) for assistance in media relations and message development.
Because previous attempts to pass similar ordinances in Chicago ended in failure, CG&A worked to ...