Porter Novelli's purchase of technology and social media PR agency Voce Communications is a shot across the bow to the PR world that right now it's an all-out race to digital.
Survey after survey indicates that marketers and brands plan on spending more money on digital and social media PR efforts in place of more traditional PR efforts in the years and months to come, even if the return on investment for such mediums remains unclear.
Late last year, LEWIS PR ...