After Gillette deal, P&G took a closer look at PR synergies, resulting in a consolidation of agencies
When Procter & Gamble acquired Gillette in 2005 for $57 billion, the combined company became the world's largest consumer products organization. An unintended effect of the acquisition, however, would lead to P&G dramatically changing the way it approached its PR function.
Last week, PRWeek reported that the company was narrowing its roster of nine brand-focused agencies to five in a comprehensive restructuring plan, intended to ...