WASHINGTON: The US food industry wants to become more vocal in the growing national debate over obesity, and is taking on two PR agencies to help make its case.
The American Council for Fitness and Nutrition (ACFN), a Washington-based group formed earlier this year by a variety of food industry associations, has hired Edelman for strategic communications counsel, and Dittus Communications, also based in Washington, for grassroots outreach to lawmakers and regulators around the country.
The hires come after a two-and-a-half month ...