Client: Westlake Ace Hardware (Lenexa, KS)
Agency: Bozell (Omaha, NE)
Campaign: Zombie Preparedness Initiative
Duration: October 4 - 31, 2011
Budget: $30,000
Westlake Ace Hardware operates 88 stores in seven Midwestern states. VP of marketing Jonathan Swiskow challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic last fall. Bozell answered with a zombie campaign.
“We're a pretty conservative company,” Swiskow explains. “I felt Halloween gave us a bit of cover. Baby ...