IRVINE, CA: Toshiba hired Access Communications as North American AOR for its digital products sector.
Access was awarded the seven-figure account after a competitive review with two other agencies in the final round, according to sources close to the review.
Those sources also said the division's former AOR, Maples Communications, did not participate in the bid, but neither Toshiba or Maples would confirm. Bob Maples, president of Maples Communications, said he was “saddened” about Toshiba's decision to change firms.
Access ...