Computer News with Jeff Levy, KNX-AM, February 19
Who is your client, and what are its media goals?
Walter Ocner: Absolute Software is a pioneer in computer theft recovery and data protection. It had initially targeted businesses, but last year introduced LoJack for Laptops, a consumer product that tracks and locates lost or stolen computers. The media goal for this campaign was to drive awareness of LoJack for Laptops among tech enthusiasts.
What made Computer News with Jeff Levy on KNX-AM in ...