CHICAGO, IL: Abbott Laboratories has hired Edelman to promote the Need2Know HIV initiative it co-launched with the AIDS Foundation of Chicago to educate people about the importance of HIV testing.
The effort is targeting the city of Chicago, where more than 20,000 people are living with HIV/AIDS – three times the national prevalence rate. In some city neighborhoods, HIV rates have climbed 53% in recent years.
“We're a small team and Edelman is helping us execute some of our efforts by giving us ...