The AARP's CCO is working to increase the organization's visibility and communications integration amid a variety of opportunities to influence discussion.
When news reports in August began to focus on rumors that a government-sponsored healthcare plan would include "death panels" to decide which patients were worthy of care, it was an issue that resonated with older Americans.
AARP has since held nearly 300 virtual and traditional town halls, including one hosted by President Barack Obama in its on-site studio in Washington, ...