WASHINGTON, DC: The American Association of Retired Persons has
turned to PR to reposition its image in the new millennium.
WASHINGTON, DC: The American Association of Retired Persons has
turned to PR to reposition its image in the new millennium.
The Washington, DC-based organization, which boasts 33 million members,
has sent an RFP to more than a dozen national PR and advertising
agencies.
While the specifics of the account were not announced, the business is
reportedly in the multi-year, multi-million-dollar range.
Firms selected for the RFP have experience dealing ...