When a new national survey's results revealed that asthma patients and their primary care physicians don't always speak the same language when discussing the disease's treatment and control, the Asthma and Allergy Foundation of America (AAFA) sought to develop "a roadmap for more effective conversation," says Mike Tringale, director of external affairs for AAFA.
IDEA: To alleviate the miscommunication, Tringale says, AAFA considered the conversational differences between patients and doctors - and found they were dramatic. "The majority of doctors are ...