Company: AAA
PR team: In-house
Campaign: AAA Discounts iPhone App launch
Duration: April-ongoing
Budget: Approximately $10,000
AAA launched its first iPhone application on April 21, paving the way for more applications from the automotive organization. Using GPS, the free app finds nearby stores and other businesses offering discounts to AAA members. “This is very timely in the current economy,” says PR manager Heather Hunter.
Strategy
To launch the application, the in-house team decided to use a combination of traditional and ...