The PR industry has paid careful attention to the BRIC countries, but, as Marc Longpre finds, there are other regions of the world that provide a robust climate for business
In today's interconnected world, perhaps it's not a shock to hear similar refrains from PR executives around the globe. After all, a global economy becomes more of a reality with each passing day. While different challenges are popping up in burgeoning markets, similarities tend to be more striking than differences.
For this ...