Within three years, 300 small-scale corn farmers in the Mexican state of Jalisco have increased the productivity of their land by more than 170%. In 2008, PepsiCo began buying corn directly from the farmers, assuring a straightforward price and enabling farmers to more easily maintain their livelihood.
The corn project, called Educampo, a public-private alliance between Fundacion Sembrando Trabajo and PepsiCo snackfood brand Sabritas, is just one of many associated with the beverage giant's Performance with Purpose strategy, which fuels ...