B-to-b companies increasingly are using new- and social-media tactics, finding them helpful in communicating with a variety of audiences.
In December 2006, Cisco launched its presence in Second Life. That presence has since grown from two to four islands, Cisco has 800 avatars in the virtual community, and its islands boast 27,000 unique visitors since its launch.
Jeannette Gibson, director of new media and operations in Cisco's corporate communications department, says the company uses Second Life for training, product briefings, ...