Russell Simmons, the elfish fashion and music mogul, was long ago appointed "CEO of hip- hop" by the media, although few could actually tell you what he does ("Um... owns some stuff?").
He takes that role very seriously, judging by the number of times he appears on Oprah. So when the Don Imus flap focused public attention on the profanity in rap music, the media anxiously awaited Simmons' response.
And now, his bold plan has arrived: Meekly urging the music industry ...